News Release on The Pointe at Sunrise, a new 62-home apartment complex for active seniors

March 2, 2009

Sunrise Retirement points to new horizons

The landscape is changing at Sunrise Retirement Community—and Sunrise Manor will soon be no more.
In its place? A new Sunrise—anchored by The Pointe at Sunrise, a new 62-home apartment complex for active seniors that opens this month. Amenities include a full-size kitchen, heated parking, and 24-hour security, along with an executive chef, fitness area, and other perks.

According to Char Hesse, marketing director for The Pointe, this new complex is about more than comforts and conveniences. "We're really focused on creating a community," says Hesse. She has already formed a new neighbors club and filled the calendar with upcoming events.

Next, Sunrise plans to replace its health center. Expected by 2010, its new health center will integrate state-of-the-art technology to ensure quality care. At the same time, it will feature two 18-room nursing neighborhoods and 34 assisted living apartments—all that foster person-centered care.

In addition, the health center will enhance its memory care services. Sunrise pioneered new dementia care with the state's first memory care community in the early 1990s. As restraints were exchanged for relationships, residents remained engaged with each other and those they loved.

"The new apartments, health center, and memory care neighborhoods are good examples of what Sunrise terms its 'comprehensive continuum of care,'" explains Bev Zenor, executive director of Sunrise Retirement Community. "We began as a health center, but we were also one of the first communities in Siouxland to provide independent living options for seniors. Today we really do offer a variety of living choices that can serve seniors throughout various stages of their lives."

With 180 employees and 250 residents, Sunrise is also serving Siouxland.

"What makes Sunrise unique is that it is locally managed—based right here in Siouxland. Its success benefits our entire community," says Richard Keith, president of the Sunrise board of directors. "With continued community support, our building plans will represent the largest senior housing and services endeavor in the history of senior services in Siouxland."

Persons who seek to learn more about Sunrise should visit www.sunriseretirement.com or call Char Hesse at 712-212-5468.